Conducted by independent research company Relevant Insights LLC, the survey looked at the major channels through which brands and companies advertise their products and services, including TV, radio, online, direct mail, newspapers, magazines and promotional merchandise. The results provide great insight and may impact on marketing spend in the future.
94 per cent of us remember who gave us a promotional item or the product advertised after we have had it for six months and 39 per cent of us are more likely to use a business that has given us a promotional product when the need for the advertised product or service arises, rather than a similar business that has not given us anything. Two thirds of us like to hang on to such gifts for more than six months and 44 per cent keep them for over one year. More than half of respondents (54 per cent) said they would go and get a promotional product that was being handed out, provided it was useful to them. 'Likability' is also important in this decision.
Nearly half (46 per cent) of people questioned said that they like receiving free products that have an advertising message, and half would like to receive such items more often. 98 per cent think that promotional products are not a waste of money.
Source: www.bpma.co.uk
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